UPC All Stars – Don’t Get Discouraged

Side A:

Don’t Get Discouraged (Vocal Version)

Side B:

Don’t Get Discouraged (Instrumental Version)

Written by John Roode, Greg Fox – BMI.

Produced by John Roode.

Recorded in 1971 at UPC Studios, Omaha, Nebraska.

Previously unreleased.

The UPC All-Stars, led by the talented, but until today unknown, keyboardist John Roode, boasts five members of the funk-soul powerhouse group L.A. Carnival, whose lost LP was reissued in 2003 on Now-Again Records. The sublime, melodious, psychedelic funk of L.A. Carnival represented the cream of early ’70s musicianship in the midwestern metropolis of Omaha, Nebraska.

Singers Leslie Smith and Arno Lucas, guitarist Ron Cooley, horn section leader Gino Devaughn and bass player Rick Chudacoff carried forth the sweet harmonizing and thundering pulse of their L.A. Carnival experience into the mid ’70s with the offshoot project entitled the UPC All-Stars. The group was named after Steve Lorenz’s UPC Recording, the studio that doubled as a record label for Omaha hopefuls from all musical walks.

Standing for “Universal Promotions Company,” the UPC label never released this pulsating, soulful, horn-laden anthem. Fortunately for lovers of uplifting late-’70s dance-floor soul with an edge, Soul-Cal Records has issued this masterpiece in both vocal and instrumental versions.